Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale.
Siegel remains active in the community and serves on numerous boards and cultural organizations, including the American Theatre Wing, where he is a Tony Award voter.
He also continues to be a champion for simplicity and clarity, frequently appearing at events and in the media. He spoke about simplifying legal jargon at TED 2010.
Alan has also written for The Wall Street Journal, including guides such as: The Wall Street Journal Guide to Money and Markets, Writing Contracts in Plain English and Simplified Consumer Credit Forms. Siegel also authored One Man's Eye: Photographs from the Alan Siegel Collection and Step Right This Way: The Photography of Edward J. Kelty.
He co-authored the 2013 Simple: Conquering the Crisis of Complexity a book on the power of simplicity in business and government, with Irene Etzkorn, Siegelvision's Chief Clarity Officer. Simple was named one of the best business books of 2013, and the best marketing book of the year, by Strategy+Business magazine.